Panel: This typeface is mine!
CHOBANI, IBM, SEPHORA have all one thing in common: a newly installed creative leadership commissioned a custom typeface to support their new brand identity redesign. Mike Abbink (Executive Creative Director at IBM), Tyler Smart (Senior Creative Director at SEPHORA, LVMH) and Leland Maschmeyer (Chief Creative Officer at Chobani), will present the fonts in action and then will be joined by the type designers Christian Schwartz (Commercial Type) and Matteo Bologna (Mucca Design) for a panel discussion about the importance of custom typography in branding.
Matteo Bologna is the principal of Mucca Design, where he also serves as Creative Director. Under his direction, the Mucca Design team has solved numerous design challenges and created uniquely successful work for a wide variety of global companies like Sephora, Whole Foods, Victoria’s Secret, Barnes & Noble, Adobe Systems, Bacardi and Target. With his team he designed the identities for a variety of now classic New York City culinary destinations like Balthazar’s and Brooklyn Fare. The work produced by the Mucca Design team has also been widely recognized by industry publications, competitions and exhibitions, including AIGA, Communication Arts, Eye, Graphis, PRINT, the Type Directors Club, the Art Directors Club. He is also the principal of the Mucca Spin-off type foundry muccaTypo. Matteo is also the Chairman of the Type Directors Club and former board member of AIGA/NY. He frequently lectures about branding and typography around the world.